Food Allergies -What's a QR code got to do with it?
The strange looking squares that have recently been appearing everywhere
from ketchup bottles to presidential campaign buses now have a new role
in the field of food allergies. Aurora, Colorado based Gipsee, Inc., in
cooperation with the Denver-based restaurant chain, MADgreens, have
introduced an innovative way of utilizing QR code technology to make it
easier for people with food allergies and dietary restrictions to eat at
all Colorado MADgreens locations.
Here is how it works: Customers with food
allergies and/or dietary preferences (such as vegans and vegetarians),
simply scan strategically placed QR codes at MADgreens locations using
their smart-phones. The scan takes the customer directly to a menu
screen asking the customer to select foods or ingredients they wish to
avoid in their meals. Given the customer's unique combinations of food
restrictions, the smart-phone instantly displays menu items from the
MADgreens menu that are safe for consumption. The list of undesired
ingredients is not limited to the commonly designated eight or nine
major allergy groupings; rather, there are hundreds of ingredient
choices allowing for any user to select ingredient combinations that are
as unique as they are.
"The practical part of utilizing QR codes in
this mode is that customers have access to relevant information in the
palm of their hands, at the time of ordering," says Atul Ahuja, one of
the co-founders of Gipsee. "Most restaurants that present food allergy
or ingredient information, do so on their websites, which are
inaccessible to a customer when he/she is in the restaurant, is hungry
and, in the case of QSR establishments, is typically short on time",
adds Ahuja. "With the QR codes, there is no need to download any apps,
and any customer with any smart-phone can instantly view safe menu
choices, order agreeable meals and get going with their busy schedules."
MADgreens has the QR code display labels placed at the entrance of each location as well as inside the restaurant for reliable visibility and accessibility.
MADgreens has the QR code display labels placed at the entrance of each location as well as inside the restaurant for reliable visibility and accessibility.
"Gipsee is merely leveraging its already
developed food allergy analysis technology to allow customers with food
allergies and dietary restrictions to eat more freely at restaurants,"
says Dilip Chopra, Gipsee's other co-founder, "there are about 25
million people in the US alone, including vegetarians, vegans, or those
with food allergies, who have to be very particular about what they eat.
Restaurants have a huge market that they can cater to, and the QR codes
add a whole new dimension to providing relevant information where and
when it is needed to help those who struggle with dining out, to make
safe ordering decisions."
Gipsee is the industry leader in providing
technologies that help restaurants, K-12 schools and the hospitality
industries to generate interactive, customized menus. Gipsee
technologies have won awards and national recognition including being
selected as the finalist in the Food Safety category by the National
Restaurant Association for the 2012 Operator Innovations Award for
Gipsee's K-12 school Food Allergy Management system called AllerSchool.
Recently, Gipsee was recognized in FastCasuals Magazine's
" 2012 Top 100 Movers
and Shakers" for the Restaurant industry, and "100 Biggest Stories of
2011" in the Restaurant Industry by QSR magazine.
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