Denver-based MAD Greens First to Launch Interactive Food-Allergy App

Denver-based MAD Greens First to Launch Interactive Food-Allergy App

Restaurant group adds interactive food allergy analysis tool for additional menu transparency

(Denver - July 18, 2011) Today, Denver-based MAD Greens, long known for its wide range of fresh salads, soups, wraps and panini, rolled out another innovation that allows customers to make healthy-for-them menu choices. Through a partnership with Aurora-based Gipsee, Inc., the restaurant now offers customers with food allergies a way to interactively explore their eating options at any of Mad Greens’ 11 locations along the Front Range. Available on www.madgreens.com or through a MADgreens free mobile web-app compatible with most smartphones, the system allows customers to select foods and ingredients that they may be allergic to or wish to avoid for various health reasons. Based on the customers unique set of selections, the system instantly produces a customized list of menu choices categorized as: menu items suitable for eating; menu items that can be eaten with modifications; and menu items that should be avoided. Customers can use the online tool before heading to MAD Greens or use the free web-app while at the restaurant.
“Our concept is based on the idea of a transparent and healthy menu,” said Marley Hodgson, CEO and founder of MAD Greens. “The Gipsee application allows the growing number of Coloradoans with food allergies to make the right choice for their health.”
Gipsee was launched in 2010 by Dilip Chopra and Atul Ahuja when the two men recognized an opportunity to use technology to help food allergy sufferers.
“Most restaurants present allergy information in a static table format on their websites categorized only by the most common eight allergen groups " said Chopra. ”But food allergies do not always fall into clear-cut categories or common groups. Gipsee's solution does an analysis based on each and every ingredient in a menu item and produces instant customized menus based on food allergies and consumer preferences such as Gluten-free, Vegan and Vegetarian.” Gipsee’s Interactive Allergy Analyzer, joins a number of innovative nutritional tools MAD Greens provides its customers. In March 2011, the restaurant group posted nutritional information on its in-store printed menus and menu boards, and its website features an interactive nutritional calculator. With a quick glance, customers can view all the essentials of their lunch or dinner choice, and make menu decisions accordingly. Unique to MAD Greens nutritional calculator is the “Meal Total” feature, which
calculates nutritional values for an entire meal, including all side items such as chips or a drink. “We’ve already had very positive response to Gipsee's Interactive Allergy Analyzer,” said Hodgson. “Our customers appreciate the easy-to-use tool, and are thankful that we offer so many choices for any diet.” About MAD Greens Known for healthy food with a big dose of fun, MAD Greens serves up “Inspired Eats,” high quality ingredients served fresh in interesting combinations. Salads, soups, wraps and panini sandwiches fill out the lunch and dinner menu. MAD Greens currently has 11 inspired eateries in Denver, Boulder, Longmont and Fort Collins. Named Best Healthy Lunch in Denver for 2007, 2008 and 2009 by CBS Channel 7's "A-list,” “Top 100 Movers & Shakers” by Fast Casual.com in 2008, 2009, 2010 and “Emerging Business of the Year” by the Denver Metro Chamber, the eatery is open seven days a week for lunch and dinner. For more information and restaurant locations please visit www.madgreens.com or on Facebook at www.facebook.com/MADgreens.
About Gipsee
Gipsee, Inc specializes in innovating allergy-friendly technology solutions for eating out. Gipsee's patent-pending products include solutions for restaurant, schools and the hospitality industry as well as mobile apps for consumers with food allergies. For more information please visit www.gipsee.com, www.allerschool.com or on Facebook at www.facebook.com/GipseeAllergenFreeEating.